The gap between a capability and a business is where most agencies get stuck. That's where I work.

You have smart people and data nobody else has. Turning that into products clients buy year after year is the hard part. I help you decide what to build and what to stop selling, then get the new thing to market.

You have the technology. I bring 25 years of knowing how research buyers think and what makes them switch. Together we get to product-market fit with fewer expensive detours.